Diamond Crown Gridiron Greats

The Gridiron Greats Assistance Fund (GGAF) is a non-profit, 501(c) (3) corporation, established to provide financial assistance and coordinate social services to dire need retired NFL players who are pioneers of the game and have greatly contributed to the NFL's status as the most popular sport in America.

Founded by Gridiron Greats including Mike Ditka, Gale Sayers, Marv Levy, and Jimmy Johnson, GGAF provides hands-on assistance and financial aid to help retired NFL players deal with some of the hardships they encounter after football. Many of these players lack funds, disability coverage or pension benefits.

Made in a very limited quantity- with only 700 boxes available worldwide, a portion of the sale of the very special Diamond Crown GGAF Churchill will go directly to the Fund to help the GGAF focus on the humanitarian side of these players, treating them with dignity, and addressing the post-football related issues in their lives.